In this blog post, we’ll discuss How to Get Sponsorship For Your Small YouTube Channel and guide you to get more Sponsorships from advertisers. Sponsorship can help you grow your channel, increase your credibility, and increase your income.
But how do you get sponsorships on YouTube as a small channel? What are the best platforms to find and connect with potential sponsors? And what are some tips and best practices to make your sponsored videos successful?
In this blog post, we will answer these questions and more. Let’s get started!
What are YouTube Sponsorships?
YouTube sponsorships are when a brand pays you to include its product or service in your YouTube video. This can be done in different ways, such as:
- Sponsored mentions: These are short segments where you mention the sponsor’s name and product or service, usually at the beginning or end of your video. You don’t need to go into much detail about the sponsor, but you should disclose that the video is sponsored and provide a link to their website or offer in the description.
- Product reviews: These are videos where you review a product or service that the sponsor has sent you for free or at a discounted price. You should give your honest opinion about the product or service, highlighting its features and benefits, as well as any drawbacks or limitations. You should also disclose that the video is sponsored and provide a link to their website or offer in the description.
- Dedicated videos: These are videos where you create content around the sponsor’s product or service, such as a tutorial, a demonstration, a comparison, or a story. You should showcase how the product or service can help your audience solve a problem, achieve a goal, or enjoy an experience. You should also disclose that the video is sponsored and provide a link to their website or offer in the description.
- Discount Coupon: Sponsor with Coupon code. By using your coupon code, users get some discount created by you with the advertised.
- Link Referral: Sponsor to visit advertiser’s website or shopping site and make some purchase (as per terms and conditions)
Why Should You Get Sponsorships on YouTube as a Small Channel?
Getting sponsorships on YouTube as a small channel can have many benefits for you and your channel, such as:
- Earning money: Sponsorships can be a lucrative source of income for your channel, especially if you have a loyal and engaged audience that trusts your recommendations. You can negotiate the terms and rates of your sponsorship deals with the brands, depending on the type and length of the sponsorship, the size and quality of your audience, and the value you can provide to the brand.
- Growing your audience: Sponsorships can help you reach new viewers who might be interested in your content and the brand’s product or service. If you create high-quality sponsored videos that are relevant and useful to your audience, you can attract more subscribers and views to your channel.
- Building relationships: Sponsorships can help you build long-term relationships with brands that share your vision and values. You can become an ambassador or an influencer for the brand, and collaborate with them on multiple projects and campaigns. This can also open up more opportunities for you in the future.
Get Sponsorships on YouTube as a Small Channel?
Getting sponsorships on Your small Youtube channel might seem challenging, but it is not impossible. Here are some steps you can take to increase your chances of landing Sponsorship deals:
- Make your channel look professional: Before you reach out to Brands, make sure your channel looks appealing and credible.
You should have a clear and catchy channel name, a high-quality profile picture and banner image, a well-written channel description and about section, a consistent upload schedule, and an organized playlist of your videos.
You should also optimize your videos for SEO by using relevant keywords, titles, tags, descriptions, thumbnails, captions, and end screens.
- Grow your subscriber base with target audience members: Brands are more likely to sponsor channels that have a large and engaged audience that matches their target market.
Therefore, you should focus on growing your subscriber base with people who are interested in your niche and content.
You can do this by creating valuable and original content that solves their problems or entertains them, promoting your videos on social media platforms and online communities where they hang out, collaborating with other creators in your niche, interacting with your viewers through comments and live streams, and asking them for feedback and suggestions.
- Reach out to brands: Once you have a decent number of subscribers and views on your channel, you can start reaching out to brands that you want to work with.
You should do some research on the brand’s products or services, its target audience, its goals and values, its previous sponsorships or collaborations with other creators, and its contact information.
You should then craft a personalized pitch Email that introduces yourself and your channel, explains why you want to work with them, how you can benefit them, what kind of sponsorship deal you are proposing (mention/review/integration), what are your rates (or ask for theirs), and some examples of your previous work or similar videos.
You should also Attach a media kit that showcases your Sponsorship presentation.
- Use YouTube sponsorship platforms: Another way to get YouTube sponsorships as a small channel is to use YouTube’s own features that allow you to connect with sponsors directly on the platform. Like: Channel Membership, Super chat, Super Thanks, Stickers, Merchandise, etc.
- You can send an email to the company with your YouTube channel link and interest with some attachments.
See the Below Example:
Dear Company, I am writing to you as a content creator on YouTube with a channel that has over 10,000 subscribers. I make videos on topics related to your product (....) I am interested in collaborating with you and sponsoring your product on my channel. (....) If you are interested in working with me (....) Please reply to this email (....) Sincerely, Content Creator Some attachment (Sample video/channel link)
Read: YouTube Shorts Monetization – A Complete Guide
How to Find Sponsorship for Your Small YouTube Channel
Finding sponsorship opportunities can be challenging, especially if you have a small or niche audience. Many brands prefer to work with larger or more established influencers, who have more reach and influence. So how can you attract sponsors as a small YouTube channel?
The best way is to use a sponsorship website. A sponsorship website is a platform that connects creators with brands who are looking for influencers to work with.
Some examples of sponsorship websites are:
1. YouTube BrandConnect (FameBit)
These websites allow you to create a profile, browse through available campaigns, and apply for the ones that match your niche and interests. You can also negotiate the terms and conditions of the sponsorship deal, such as the deliverables, the timeline, and the payment.
Apply on YouTube BrandConnect for Sponsorship
YouTube BrandConnect is a platform that connects YouTube creators with brands for sponsored content opportunities.
Here are some steps to follow:
- Check your eligibility: You need to have at least 25,000 subscribers, be in the YouTube Partner Program, and comply with YouTube’s community guidelines and Advertiser-friendly content guidelines.
- Opt-in to YouTube BrandConnect: Go to your YouTube Studio dashboard and click on the Monetization tab. Under Channel monetization, you will see an option to opt into YouTube BrandConnect. Click on it and follow the instructions.
- Create your profile: Once you opt in, you will be asked to create a profile that showcases your channel’s content, audience, and brand suitability. This will help brands find you and match you with relevant campaigns.
- Browse and accept offers: You will receive offers from brands that want to work with you on sponsored content. You can review the details of each offer and accept or decline them. You will also be able to negotiate the terms and conditions of the collaboration.
- Create and upload your sponsored content: After you accept an offer, you will need to create your sponsored content according to the brand’s guidelines and YouTube’s policies. You will also need to disclose the sponsorship using YouTube’s built-in disclosure tool. Once you upload your sponsored content, it will be reviewed by YouTube and the brand before it goes live.
- Get paid and track your performance: You will receive payment from YouTube BrandConnect within 60 days of uploading your sponsored content. You will also be able to track the performance of your sponsored content using YouTube Analytics and YouTube BrandConnect Insights.
- You are at least 18 years old
- Your channel should be monetized.
- You are eligible if You’re in the U.S., Canada, or the United Kingdom.
- Your channel should be 0 Community Guidelines strikes
- You need to have at least 25,000 subscribers
What to Check Before Apply for Sponsorship on a Website?
Therefore, before you sign up for a sponsorship website, you should do some research and compare different platforms. You should look for a sponsorship website that:
- Has a large and diverse network of brands and campaigns
- Has clear and fair terms and conditions for both creators and brands
- Has a good reputation and positive reviews from other creators
- Has flexible and transparent payment methods
- Has reasonable fees or commissions
- Has compatible and user-friendly features and tools
- Has responsive and helpful customer support
By using a sponsorship website, you can increase your chances of finding sponsorship for your small YouTube channel. However, you should also remember that sponsorship is not the only way to monetize your channel. You can also explore other options, such as YouTube ads, merchandise, Patreon, or affiliate marketing. You should also focus on creating high-quality and engaging content that attracts and retains your audience.
Read: How Much NordVPN Pay YouTubers for Sponsorship
Best Practices to Make Sponsored Videos Successful
Here are some tips to help you create sponsored videos that stand out, engage viewers and drive conversions.
- Choose the right platform and format. Depending on your target audience, budget, and objectives, you may want to choose different platforms and formats for your sponsored videos. For example, YouTube is a great platform for longer-form videos that showcase your brand story, product features, or customer testimonials. Instagram is ideal for short and catchy videos that capture attention and generate interest.
- Align your video with your brand identity and values. Your sponsored video should reflect your brand identity and values, as well as the tone and style of the platform you are using.
- Collaborate with relevant and trustworthy influencers. One of the most effective ways to create sponsored videos is to partner with influencers who have a large and loyal following in your niche. Influencers can help you reach new audiences, boost your credibility, and increase your engagement.
- Provide value and entertainment to your viewers. Your sponsored video should not only promote your brand, product, or service but also provide value and entertainment to your viewers. You want to create a positive and memorable experience for your viewers that makes them want to watch more of your videos, visit your website or buy your product.
- Include a clear and compelling call to action. The last but not least important tip is to include a clear and compelling call to action in your sponsored video. A call to action is a statement that tells your viewers what you want them to do next after watching your video. It can be anything from subscribing to your channel, following you on social media, visiting your website, or buying your product.
By following these best practices, you can create sponsored videos that are successful in reaching your target audience, building trust and loyalty, and driving conversions.
A sponsorship website is a platform that connects creators with brands who are looking for influencers to work with.
Some examples of sponsorship websites are:
YouTube BrandConnect (FameBit)
You are at least 18 years old
Your channel should be monetized.
You are eligible if You’re in the U.S., Canada, or the United Kingdom.
Your channel should be 0 Community Guidelines strikes
You need to have at least 25,000 subscribers
FameBit was a Sponsorship website. FameBit was rebranded to YouTube BrandConnect on June 16, 2020. Now you can apply for sponsorship on YouTube BrandConnect.
Here are some steps to follow:
1. Check your eligibility.
2. Create your profile.
3. Browse and accept offers.
4. Create and upload your sponsored content.
5. Get paid and track your performance.
You need to have at least 25,000 subscribers, be in the YouTube Partner Program, and comply with YouTube’s community guidelines and Advertiser-friendly content guidelines.
In conclusion, there is more way to get monetized with youtube like superstars, merchandise, stickers, Youtube Thanks, and Memberships. We suggest you first increase your audience before sponsorship. Because, if you have a better audience, you can earn more than expected. So, focus on your content and its uniqueness of it. After getting the required subscribers and audience (+30K) then apply for sponsorship. So that, advertisers also get good engagement and you’ll get a better charge of sponsorship.